Quality Ingredients

Introduction

We source the freshest, highest-quality ingredients to craft delicious dishes.

Details

Services :

Corporate Catering

Packed Food Services

Client :

Velto

Year :

2024

Timeline :

6 Weeks

Credits

Creative Director :

Lucas Meyer

Brand Designer :

Hana Cruz

Photographer :

Dario Lin

Stylist :

Amaya Rowe

The Challenge

Creating a Fashion Brand That Feels Both Underground and Commercially Ready

Velto wanted to keep its roots in subculture while preparing for a national eCommerce rollout. The brand needed to feel gritty, confident, and expressive — but still deliver a strong, flexible system that could grow across platforms, drops, and campaigns.

Our Solution

Fusing Bold Typography, Gritty Visuals, and Raw Photography to Build a Culture-Driven Identity

We developed a brand identity using industrial-inspired typography, punchy layouts, and a muted but moody color system. Photography was shot on-location — skateparks, alleys, city textures — highlighting the brand's roots in movement and street culture. From logo to lookbook, we ensured every piece felt honest and ownable.

The Outcome

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.

"I wanted to take a moment to sincerely appreciate the incredible lunch service that Corporate Dhaba has been consistently providing to us. It has truly been a delight to have such high-quality, home-style meals delivered every day. The daily menu variations keep things exciting and enjoyable, and the food always strikes the perfect balance— flavourful without being too heavy. It genuinely feels like a meal from home, which is a rare find in corporate catering."

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”